Building a website is, like many things, mostly a function of preparation. The more pre-planning work you do, the easier, faster and cheaper the actual process becomes. If you decide you’re just going to wing it, you’ll probably pay a lot more for something that looks like it was pasted together. Parts may be great, but the whole will be shaky.

There are clients who come to us having done considerable research. They have done plenty of internal reflection to the point that they fully understand why they want a website and what they want it to be like. These clients often provide a very detailed request for proposal.

These clients are uncommon though. Most know they want a website. Different departments may have different ideas about why. They don’t really know what the website can do for them and haven’t really researched the standards for design and functionality in their field.

Some web design firms only like the first type of client. It is easier to satisfy someone who clearly understands what he or she wants. However, Pixel Web Group is excited when we get the opportunity to help a company discover what its internet strategy should be. We have a lot of experience in working with clients to understand just what their website needs are, who should be involved in the decision-making process, and how to develop the specific requirements. In fact, being involved in the pre-production phase often allows us to find smoother, better-tailored solutions.

Fundamental to good website design is solid graphic design. Early on in the internet age, it was acceptable to have a web site with good content and amateurish design. Being online was so novel in and of it self, that all the hallmarks of bad design, including crowded images, hard to read text, gaudy backgrounds and spinning globes were just part of the ticket. It didn’t matter if the same person who did your programming and wrote the text also did the design.

Now the internet has grown up, and people expect to see a professional appearance. If they go to your website and see bad layout, poor quality images, crowded and overlapping content or mismatched fonts, they will look down on your organization. In fact, a first impression on the internet is even harder to overcome. Every website on the net is never more than one mouse-click from being displaced and there is no way to chase your visitors down and convince them to see past the bad design.

Graphic design professionals, such as the ones who work here at Pixel Web Group , not only have a substantial amount of education and experience in this specific field but they have also mastered the difficulties of making good designs for the web. A great design is one that not only looks great on the designer’s high-resolution desktop, but looks great on that old lap-top with dial-up your visitor is using to see your website. Our designers understand how to optimize sites for a variety of browsers, screen sizes, quick load-times, and ADA compliance.

Let us, Pixel Web Group, use our expertise in creating intuitive and sleek websites for your business or organization.

Search Engine Optimization is one of the key elements to a successful internet marketing strategy. So what is marketing? Marketing means to make a communication about a product or service a purpose of which is to encourage recipients of the communication to purchase or use the product or service. Well, is your marketing effective if it’s not being seen? Over the past 2 years search engines have become very intelligent. Using such things as spiders, crawlers and bots to evaluate your site for relevancy and ranking. This in turn determines where in the search list your site will appear when a client does a search along with the multitude of other sites that got pulled in the same search. Where in that search list up do you want your site to appear? The Top?

Pixel Web Group implements the latest industry standards in Search Engine Optimization. Using techniques like:

• Keyword and key phrase research to identify terms that have the most relevant traffic patterns based on the content of your web pages and your target audiences.
• Creation of title and header tags (meta data) using selected keywords and phrases. Title tags, h tags and content are what the search engine spiders use to evaluate the relevancy of pages.
• Content creation and/or recommendations. We may recommend changes or additions to existing or proposed content. We may also suggest additional content be developed to make the site more attractive to search engine spiders and human searchers.
• Link solicitation from relevant websites, directories, and resource sections. Page rank algorithms often analyze inbound links to decide on the importance of a particular web page.

Pixel Web Group is committed to helping you achieve your desired marketing strategy results by employing all the latest in industry standards in Search Engine Optimization along with many that are not known to most website developers. Let us help you to reach your target market group.

Pixel Web Group is committed to helping your web site stay cutting edge. We can provide you with a maintenance plan to provide content management. As the internet changes and evolves so must your website. Whether you need to make a few small changes or a complete overhaul we have plan for you.

We can also customize your site and provide you with site based content management in which you have the control to establish editing privileges for a number of people who help update your website including approving some people's updates before they go live.

Pixel Web Group’s website solution gives you web-based content management tools that empower your staff with total control over the menu, pages, calendars, directories, pictures, etc. - and it is so easy that anyone with word processing skills can do it.

E-commerce is one of the most important aspects of the internet to emerge. It allows people to exchange goods and services immediately and with no barriers of time or distance. The business puts a catalog of their products, onto a website, so that customers can browse and purchase what interests them. Any time of the day or night, you can go online and buy almost anything you want.

There are several basic steps involved in becoming eCommerce Enabled:

• Getting an Internet Merchant Bank Account
• Web Hosting
• Obtaining a Digital Certificate (SSL)
• Finding a Provider of Online Transactions
• Creating or Purchasing a Shopping Cart Software

What is a Merchant Account?

A Merchant Account gives you, the Merchant, the ability to accept Credit Cards. Many brick and mortar organizations already have Merchant Accounts and need not apply for another one for use on the Internet.

What is SSL?

SSL stands for Secure Socket Layer. It uses a Public Key to encrypt data transmitted between the client (browser) and the server. eCommerce sites must have SSL to ensure that the credit card information that their customers are providing them is not transmitted in clear text (visible to any unscrupulous individual). We can help you obtain your certificate and install it on your site.

What is an online Merchant Service Provider?

In addition to a Merchant Account, you will need to have some kind of ability to process credit cards. You can do this through a card terminal, such as the one you see in many retail outlets that you see daily, or you will need an online provider. The online provider gives you the ability to transact the credit card information in real time.

What is a shopping Cart?

The shopping cart provides the ability for customers to browse a website, select items they are interested in purchasing, and then make a one time checkout in which the order is processed for delivery to the merchant. We can this functionality easily and cost effective for our customers with several market proven products.

Our E-commerce Solution Include:

• Full service web design and development of your online store
• Seamless shopping cart integration with your new or existing web site
• Automated credit card authorization and payment processing
• Shipping and tax calculation settings based on your user's location
• Customized promotional price and product up sell configurations
• Unlimited, Expert Technical Support with a Website Maintenance Plan.

Internet Marketing is the life blood of the internet. Everyone is trying to get their information seen.Our professional research team is always on top of their game. No one in the industry can offer better marketing strategies than us. Why? They simply don’t know how it’s done. Over the past 2 years search engines have become very intelligent. Using such things as spiders, crawlers and bots to evaluate your site for relevancy and ranking.

Pixel Web Group implements the latest industry standards in Search Engine Optimization. Using techniques like:

• Keyword and key phrase research to identify terms that have the most relevant traffic patterns based on the content of your web pages and your target audiences.
• Creation of title and header tags (meta data) using selected keywords and phrases. Title tags, h tags and content are what the search engine spiders use to evaluate the relevancy of pages.
• Content creation and/or recommendations. We may recommend changes or additions to existing or proposed content. We may also suggest additional content be developed to make the site more attractive to search engine spiders and human searchers.
• Link solicitation from relevant websites, directories, and resource sections. Page rank algorithms often analyze inbound links to decide on the importance of a particular web page

A Successful Online Marketing Campaign means more than driving clicks to your web site. Our marketing professionals know what it takes to attract qualified prospects, and convert those leads into sales. Whether you wish to sell products online, promote a service, generate leads, or simply increase brand awareness, we will customize a campaign with your specific objectives in mind.

One of the keys to marketing your web site is having an effective Logo Design / Branding. A logo not only establishes your company's or organization's graphic identity, it also determines the color scheme and style elements used throughout your website. The logo ties the website to everything else your company does, through printed materials, signs, and other collateral material.

Quality logo design is deceptively simple. A good logo is easily recognizable, does not lose integrity when faxed or scanned, creates a positive resonance, and stands out from all the rest. It is consistent with your industry but still unique enough to separate you from the pack.

Most importantly, it has to be a design you can commit to. Memory is visual, and a logo is a hook on which everything about your company hangs. Reputation, memories of good service, and understanding of your products are all clustered, in the client’s mind, around your name and logo. If the logo keeps changing, all of the recognition that you’ve taken time to cultivate gets flushed out and must be rebuilt.

Do you want to take marketing to the next level we also offer Pay For Performance Search Marketing.

Generate leads and boost sales by increasing traffic to your web site. We provide:

• A comprehensive keyword portfolio designed to target your customers geographically, demographically and behaviorally based on your specific goals and objectives
• Compelling advertisements placed on top search engines, such as Google and Yahoo!, to maximize click-through conversion and drive qualified traffic to your web site
• Flexible monthly spend levels, from $100 per month to as much as you wish to spend, adjustable each month to account for seasonality and sales cycles
• Weekly performance and conversion reports and ongoing campaign optimization by a team of our dedicated Marketing Analysts.

Whatever your marketing needs happen to be Pixel Web Group will place you firmly in the forefront.

Macromedia Flash presentations are the natural revolution of websites. Nearly completely mainstream, this new format delivers content in an interactive way that is pleasing to a visitor. Pleasing and appetizing formats will keep a potential client browsing your site longer than any other.

We excel in business-focused flash design. From image-enhancing accent animations to highly-advanced online multimedia applications, We have a unique combination of experts and expertise to unleash the true power of Flash multimedia.

Flash multimedia is a very powerful and flexible medium. Yet it typically is misused, driven by a designer's hubris to create expensive modern art instead of effective business tools. Our business-focused Flash design is anything but typical.

By combining world-class creative media with innovative programming functionality and sound business logic, we will transform your multimedia into an accelerated business tool for:

• building brand awareness
• increasing perceived value
• enhancing customer experience
• explaining complex concepts
• delivering advanced functionality

Multimedia Applications

• web animation & banners
• online demos
• flash web sites
• advanced flash programming
• other multi media applications

Graphic Design

We also offer traditional graphic design in a variety of formats to compliment our web and multimedia services. This enables us to offer clients comprehensive brand management that integrates all marketing media around a unified image. Our creative staff will make you stand above the rest.